TIME recently came out with an app that adds up how many hours, days, years you spend on Facebook, asking you ‘How Much Time Have You Wasted on Facebook?’ It’s not a question many of us want the answer to. But according to research from Finances Online, if you’re a woman, chances are you’re wasting a whole lot more time than men.
In fact, women are much more active than men across all social media platforms–like Pinterest, where 33% of women in the United States use the platform, whereas only 8% of men are active.
Let’s take a look at some of the numbers across all the top social media platforms.
Facebook: Women 76% Men 66%
Tumblr: Women 54% Men 46%
Pinterest: Women 33% Men 8%
LinkedIn: Women 19% Men 24%
Instagram: Women 20% Men 15%
Twitter: Women 18% Men 17%
Beyond that, women use social media more frequently daily:
30% of US women online use social media several times per day compared to only 16% of US men.
Women are also more likely to interact with brands in social media. Which is why it often seems brands appeal to women with their marketing campaigns.
Women also lead the trend towards social media via mobile.
So what do you think this means? Why are women more likely to use social media than men?