Sullied by a labelling scandal that declared their line “all-natural” Naked Juice is set to begin rebuilding its brand image and reimbursing concerned consumers. Naked Juice fans who bought bottles of the beverage in the last six years could get up to $75 in payments from a $9 million class action settlement fund after plaintiffs questioned the company’s claims of “100 percent juice,” “all natural” and other labeling, ABC News reported.
Individuals who purchased eligible Naked Juice flavors like Green Machine, and other products listed on NakedJuiceClass.com, between Sept. 27, 2007 and Aug. 19, 2013 can send in a claim form electronically or through mail by Dec. 17, 2013. People who bought Naked Juice and still have a proof of purchase are entitled to a cash payment of up to $75 while those without proof are eligible for up to $45, depending on how much you spent on Naked Juice.
The lawsuit, filed in U.S. District Court for the Central District of California, was consolidated from five class action complaints filed against Naked Juice, which was founded in Santa Monica, Calif., in 1983 and is owned by PepsiCo. The lawsuit alleged the company violated state and federal laws and consumer protection statutes related to advertising, labeling and marketing of certain products.
“The lawsuit claims that the eligible products contain ingredients that are not ‘All Natural’ and contain GMOs (or Genetically Modified Organisms). Naked Juice denies all these claims,” the settlement website says.
The settlement website launched last week after Naked Juice and the plaintiffs announced a settlement last month. A spokeswoman for Naked Juice said the company is “pleased to have reached this agreement.”
“Our juices and smoothies are made with all-natural fruits and vegetables—with no added sugar and no preservatives,” the company spokeswoman said in a statement. “In some products, we also include an added boost of vitamins. Naked juice and smoothies will continue to be labeled ‘non-GMO,’ and until there is more detailed regulatory guidance around the word ‘natural’ ―we’ve chosen not to use ‘All Natural’ on our packaging.”
The company said it plans “to enlist an independent, third-party to confirm our non-GMO status across the entire Naked brand portfolio”. Naked Juice, calls itself “a leader in the super-premium juice category,” according to the company website.